Barbro McAusland Associates has been formed to assist companies and orgnisations in the tourism industry – primarily within European markets.

Through extensive networks built up over more than 40 years plus a considerable depth of knowledge of the major European marketplaces and their structures and methods, BMASS is able to provide advice and practical solutions in the following areas:

   • Market, trade and consumer advice and research

   • Strategic marketing advice

   • Project evaluation, budgeting and implementation

   • Sales strategies and implementation

Tourism today is a major income for most governments and countries. Its importance to any town, city, region or country cannot be overstressed. No other industry employs such a divers range of ability and experience: from highly skilled operators to casual labour, from construction industries to IT specialists, from experienced managers to trainee chambermaids. Few industries offer so much potential to retain most of the income where it is spent, enabling people to work in the countryside where few other industries would be feasible.

BMASS can help you to present this case and to realise the tourism potential for your government, region or attraction by devising and implementing marketing and sales strategies and/or by providing additional temporary or permanent resources and specialist skills.